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Part 2: Outline of the Survey Results


V. Nation and Society

4. View on Japan

(1) Image of Japanese people
Q44  [HAND R CARD 39] What do you think about the Japanese people? Please choose the words on the list that you think apply to the Japanese.
(MULTIPLE ANSWERS POSSIBLE)
  1. Diligent
  2. Intelligent
  3. Practical
  4. Vain (excessively proud or concerned with oneself)
  5. Broad-minded
  6. Brave
  7. Polite
  8. Arrogant
  9. Progressive
  10. Peace-loving
  11. Untrustworthy
  12. Do not know
  13. Refused

Japanese youth gave as images of Japanese "Diligent" (49.3%) and "Polite" (49.0%) in almost the same percentage. The responses that followed were, in descending order, "Vain (excessively proud or concerned with oneself) " (40.6%) and "Peace-loving" (35.3%).

Comparing the five countries, in South Korea, "Diligent, " at 37.1%, was given most. The responses that followed were, in descending order, "Polite" (32.9%), "Practical" (32.9%), and "Untrustworthy" (30.5%).
      In the U.S.A. and the U.K., "Intelligent" was given by the largest percentages ( U.S.A. : 57.3%; U.K. : 39.1%). In the U.S.A., the responses that followed were, in descending order, "Polite" (41.8%), "Progressive" (25.9%), and "Practical" (24.9%).
      In the U.K., the responses that followed were, in descending order, "Diligent" (37.5%), "Polite" (22.3%), and "Practical" (21.2%).
      In France, "Diligent, " at 65.9%, was given most. The responses that followed were, in descending order, "Progressive" (44.2%), "Polite" (36.5%), "Brave" (33.0%), and "Intelligent" (26.6%).

Table 5-4-1-1: Image of Japanese people < CSV Data >
Table 5-4-1-1: Image of Japanese people

A comparison with the previous survey on Japanese youth shows that the percentages giving "Polite" (31.1% in the seventh to 49.0% in the eighth), "Peace-loving" (same as above: 23.6% to 35.3%), "Intelligent" (same as above: 8.0% to 12.8%), and "Progressive" (same as above: 5.2% to 10.8%) increased over the previous survey.

Table 5-4-1-2: Image of Japanese people (changes over the years) < CSV Data >

Table 5-4-1-2: Image of Japanese people (changes over the years)

An analysis of Japanese youth by gender difference shows that a higher percentage of males than females gave "Intelligent" (males: 16.7%, females: 8.9%).

Table 5-4-1-3: Image of Japanese people (by gender) < CSV Data >
Table 5-4-1-3: Image of Japanese people (by gender)

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(2) Image of Japan
Q45  [HAND R CARD 40] What do you think about Japan as a country?
Please choose as many items on the card as are applicable.
(MULTIPLE ANSWERS POSSIBLE)
  1. The political system is sound
  2. Economically wealthy
  3. It has excellent culture and art
  4. It contributes to world peace
  5. It is actively involved in helping developing countries
  6. It is actively involved in global environmental issues
  7. None of the above
  8. Do not know
  9. Refused

Given by the largest percentage of Japanese youth as their image of Japan was "It has excellent culture and art" (59.2%). The responses that followed were, in descending order, "Economically wealthy" (34.2%), "It is actively involved in helping developing countries" (26.2%), "It contributes to world peace" (19.1%), and "It is actively involved in global environmental issues" (17.7%).

Comparing the five countries, given by the largest percentages in South Korea, the U.K., and France was "Economically wealthy" ( South Korea : 54.5%; U.K. : 43.9%; France: 47.0%). The responses that followed were, in descending order, "It has excellent culture and art" (same as above: 28.3%, 29.2%, 36.4%) and "The political system is sound" (same as above: 10.8%, 11.6%, 14.1%).
      In contrast, in the U.S.A., "It has excellent culture and art, " at 44.0%, was given most. The responses that followed were, in descending order, "Economically wealthy" (33.7%), "The political system is sound" (16.3%), "It is actively involved in global environmental issues" (15.2%), and "It contributes to world peace" (12.8%).

Table 5-4-2-1: Image of Japan < CSV Data >
Table 5-4-2-1: Image of Japan

A comparison with the previous survey on Japanese youth shows that the percentage of those giving "It has excellent culture and art" (41.5% in the seventh to 59.2% in the eighth) increased 18 points over the previous survey. In addition, the percentages of those giving "Economically wealthy" (same as above: 27.4% to 34.2%), "It contributes to world peace" (same as above: 13.1% to 19.1%), and "It is actively involved in global environmental issues" (same as above: 9.6% to 17.7%) also increased over the previous survey.

Table 5-4-2-2: Image of Japan (changes over the years) < CSV Data >
Table 5-4-2-2: Image of Japan (changes over the years)

An analysis of Japanese youth by gender difference shows that higher percentages of males than females gave "Economically wealthy" (males: 38.7%, females: 29.9%) and "It is actively involved in global environmental issues" (same as above: 21.0%, 14.5%).

Table 5-4-2-3: Image of Japan (by gender) < CSV Data >
Table 5-4-2-3: Image of Japan (by gender)

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