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        Amazon's approach to Accessibility: 
        Customer Obsession for Customers with Disabilities 

p1
  Amazon can be customers' ideal supplier�c
  This is a example of images that dissolve one to the other highlighting every day things & importance to PwDs.
  Not everyone can reach all the items in a store, or read the signs above store isles, or even read the labels on cans.
  Sometimes 18 point �glarge print�h books aren�ft large enough.
  Some folks can�ft turn the pages of their books... etc...

p2
  What have we accomplished? 
  ACCESSIBILITY AT AMAZON

p3
    First 3 years of Amazon A11y - Key Customer Releases
  2013 with accessible Kindle Reading on iOS & Android;
  2013 we brought the Android accessibility features to the Fire Tablet (screen reading, mag, 1�E15x font); 
  2014 introduced the Amazon Echo & Alexa to the world
  2015 we brought VoiceView to Fire Tablet, the screen reader we developed from scratch

p4
    Second 3 years of Amazon A11y - Key Customer Releases
  2016 VoiceView to Kindle e-readers; 
  2016 VoiceView Preview on Fire TV, final in Dec�E
  2016 Caption support to Twitch
  2017 Kindle Reader for PC a11y  [with MathML on NVDA]
  2017 AD on PV, FTVE (now largest AD catalog according to ADP), braille on tablet
  2017 Mag on FTV
  2017 Braille support VoiceView on Tablet
  2017 WWCS A11y team launched in US
  2018 Talking Locker
  2018 Alexa Captions 
  2018 Tap to Alexa

p5
    Third 3 years of Amazon A11y - Key Customer Releases
  Sept 2019 Show & Tell in US, later expanded to UK
  2020 Reading Ruler on iOS
  2020 Text Banner on FTV
  2021 Switch Access on Fire Tablet
  2020 RTT on Alexa Comms
  2020 Call Captions
  2021 Dictionary Audio (pronunciation) added to Kindle on iOS  [IS THIS IN OTHER LANGUAGES?]
  2021 D2AS A11y team - supporting our a11y features on Devices, Digital content (Kindle, PV,Audible), and Alexa

p6
    Recent history of Amazon A11y - Key Customer Releases
  2022  FTV streaming to Starkey Hearing Aids; 
  2022 Speech A11y Project
  2022 Display Size on Fire Tablets
  2022 Tap to Alexa on Tablets + Switch Access
  2023 Audio Personalization on Echo Buds v2
  2023 Streaming to Cochlear from FTV (with lots more FTVE devices)
  2023 Speak Selection on Fire Tablet
  2023 PV Dialog Boost soft-launch [full launch Q2]
  2023 Eye Gaze for Alexa
  2023 Audio Personalization on Echo Buds 2023
  2024 Assistive Reader for Kindle on iOS, Android, and Fire tablet; also MathML support on iOS
  2024 Further expansion of ASHA support to WSA, along with Dual Audio on Fire TV Omni Mini-LED Series
  2024 Tactile QR codes rolling out to the devices we ship, worldwide
  2024 Navigation Assistant on Shopping Website

p7
    Recent history of Amazon A11y - Key Customer Releases
  2025 Keyboard shortcut to get a summary of the product whose page you are on!
  2025 Adaptive Reader for Kindle, UIx2, additional text rendering options helpful for folks w/Print Impairments  [add screen capture of one of these in slide]
  2025 Dialogue Boost on Fire TV

p8
  �iWorker�fs note : figure below�j
  An image showing the location of a QR code with raised tactile dots in the upper left corner of the back panel of the product's quick start guide. The QR code itself is not visible in the photo, but the description explains its position and the tactile design.
  �iWorker�fs note : end of figure�j

p9
  �iWorker�fs note : figure below�j
  An image showing the screen of a navigation assistant on a shopping website. Quick links for direct access to key page elements, along with guidance on available keyboard shortcuts.
  �iWorker�fs note : end of figure�j

p10
  Accessibility Customer Service 
  �E24 x 7 x 365 support 
  �ETrained in accessibility, disability understanding
    �yCountries implementing both�z
  Belgium, Canada, France, Germany, Italy, UK, US
    �yCountries implementing D2AS�z
  Brazil, India, Ireland, Japan, Mexico
    �yCountries implementing ASCS�z
  Netherlands, Poland, Spain, Sweden, Turkey

p11
  Demo! 

p12
  Dialog Boost feature demo *During the presentation, you will hear audio with and without Dialog Boost. 

p13
  �iWorker's note: See figure below�j
  Audio without Dialog Boost
  �iWorker's note: End of figure�j

p14
  Dialog Boost feature demo *During the presentation, you will hear audio with and without Dialog Boost. 

p15
  �iWorker's note: See figure below�j
  Audio with Dialog Boost feature
  �iWorker's note: End of figure�j
  
p16
  �iWorker's note: see figure below�j
  Illustration showing �gAmazon�h in sign language and Braille
  �iWorker's note: end of figure�j