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Q43 Do you intend to do the following in order to protect the natural environment? Answer with "yes", "no" or "can't say"
(Read items (a) through (c), then as for a reply)- If a product is manufactured taking environmental concerns into consideration, I will buy that product even if it is more expensive
- I would accept tax increases to protect the environment
- Even if it might make everyday life less convenient, I will stop using things that harm the environment
- Yes
- No
- Can't say
- Don't know/no answer
The respondents were asked three questions regarding protection of the natural environment.
In Japan, almost the same number of respondents said "yes" (29.5%) and "no" (30.2%) to the statement; "if a product is manufactured taking environmental concerns into consideration, I will buy that product even if it is more expensive.' However, the most respondents chose 'can't say' with 36.4%. When compared to the previous survey, the percentage of respondents who said 'yes' to the question-(a) decreased from 35.4% to 29.5%.
Looking at the other countries, more respondents in Korea, the U.S. and Sweden said that they would buy a product of the environment-friendly manufacture. In Germany and Japan, the respondents were equally split between those who would buy environment-friendly products and those who would not. (Figure 8-1a)
In Japan, more respondents said 'no' (37.2%) when they were asked if they would accept higher taxes to protect the environment rather than saying 'yes' (33.3%). Meanwhile, the number of respondents who said 'can't say' was rather high (25.8%).
Looking at the other countries surveyed, more respondents in Korea, the U.S. and Sweden said 'yes' when they were asked if they would accept higher taxes to protect the environment rather than saying 'no'; whereas in Germany and Japan the proportion was vice versa. (Figure 8-1b)
In Japan, more respondents said 'yes' (41.5%) when they were asked if they would stop using things that harm the environment even if it would make everyday life less convenient,' rather than saying 'no' (19.0%). In addition, a large number of respondents (36.0%) chose 'can't say.'
When compared with other countries, more respondents in every country said that 'they would stop using things that harm the environment even if it might make everyday life less convenient.' Especially in Korea and the U.S., more than 50% of the respondents said 'yes' to this question. (Figure 8-1c)
Figure 8-1 Environmental Protection (Country Comparison)
a 'will buy, even if more expensive'
b 'would accept tax increases' 
c 'will stop using things that harm the environment' 
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